VAR

Michelle Biase has been president and managing director of HP Canada for eighteen months. In that time, the company has grown its Canadian sales team by fifty percent, shifted to a unified One HP go-to-market model, and watched AI PC sales accelerate to nearly two-thirds of PC volume. In this episode, she sits down with In the Channel to talk about what partners actually did with early AI PC seeding units, how HP IQ is landing in the channel, the practical realities of memory-driven pricing volatility, and why partners should be paying more attention to the software and solutions layer.