Proofpoint’s historical focus has been higher upmarket, but Essentials, which came originally from a 2013 acquisition, and has been substantially rebuilt from the ground up with an SMB focus, is a key part of their strategy as well.
Being able to identify the people in an organization most likely to be attacked – who are often not the obvious C level execs – provides a compelling new value proposition that Proofpoint is highlighting as an industry-first.
Cloud distributor Pax8 continues to expand and grow its vendor roster, adding Acronis and Dropsuite in the business continuity space, and IRONSCALES, Passportal and Proofpoint for different things within security.
Proofpoint has elevated Americas Theater VP Blake Sallé to its worldwide sales lead. He stressed that while he sees no big issues with the company’s go-to-market strategy, improving channel productivity is one of his top priorities.
The new capabilities come from the Proofpoint acquisition of Wombat Security earlier this year, and significantly beef up what had been Proofpoint’s TRAP automation platform.
