In The Channel

From Shadow AI to managed AI: WatchGuard CEO on the next MSP opportunity

With employees increasingly adopting AI outside corporate oversight, WatchGuard CEO Joe Smolarski sees a growing opportunity for MSPs to deliver AI governance as a distinct managed service. In this episode of In The Channel, he discusses the business opportunity, WatchGuard’s latest AI investments, and the risks emerging as AI agents gain greater autonomy.

In The Channel

WatchGuard CEO Joe Smolarski on doubling MSP margins, the Kaseya playbook, and why Canada’s cybersecurity moment is now

WatchGuard’s new CEO sits down for a wide-ranging conversation about why 2026 may be the year MSPs stop being commodity IT providers – and what the company’s 30-year track record, Kaseya-honed economics playbook, and new Bell Cyber partnership mean for Canadian partners.