In The Channel
Not a concept, not a pilot: GTIA’s Innovate Awards are looking for AI that’s earning its keep
The inaugural GTIA Innovate Awards aren’t looking for AI pitches or proof-of-concepts. They’re looking for IT service providers who have deployed AI in production and can prove it’s generating revenue or saving money. In a channel where 98% claim to use AI but few have a formal strategy, the bar is both a competition requirement and a mirror.