Avaya unveiled a key rebranding message at Engage, and while it is essentially a marketing exercise, it will see huge changes that the company believes will position it much better heading forward.
Avaya also rebooted their chatbot strategy with a significant deepening of their AI focus, and they have some things coming in the near future that will be of interest to partners.
Avaya Equinox Meetings Online is a rebranded and significantly upgraded updating of Avaya Live Video. It is a service which integrates well with on-prem video, and is aimed at the premium part of the market where video quality matters.
Avaya Canada channel chief Corey Mindel discusses partner momentum selling Avaya’s software-based next-gen products, including Zang, which can be a tricky issue for some partners.
While Avaya plans to extend Equinox to the mid-market in the future, today it’s based on Aura and as such is just an enterprise play.
