In The Channel

The evolution of an MSP: WBM’s 75-year journey and the “curse” of the entrepreneur

April 14, 2026 Robert Dutt 0
WBM Technologies president JoeAnne Hardy discusses the company’s transition from a 1950s typewriter shop to a leading Canadian MSP. She opens up about the “curse” of the entrepreneur, the deliberate pivot that aligned business growth with personal well-being, and why knowing your non-negotiables is the key to navigating private equity and growth capital.

In The Channel

Cork Cyber is evolving from cyber warranty provider to MSP security platform

April 13, 2026 Robert Dutt 0
Cork Cyber started life as a cyber warranty company backed by Datto founder Austin McChord, writing cheques when MSPs’ clients got hit. CEO Dan Candee is now building something much broader – a risk intelligence and remediation platform designed to close the gaps before the cheques need to be written. In this conversation, Candee walks through the strategic pivot from warranty to platform, explains the Credit Karma model behind Cork Score, gets specific about pricing and how MSPs can actually make money with Cork, and shares what the company’s own claims data is revealing about threat actors targeting Canadian businesses.

In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

April 13, 2026 Robert Dutt 0
Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

Channel Programs

Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp

April 10, 2026 Robert Dutt 0
Palo Alto Networks’ Michael Khoury joins In The Channel to walk through the ground-up redesign of the NextWave partner program – from the elimination of discount caps to the new platform adoption incentives and the CyberArk identity opportunity.

In The Channel

Tanium Canada’s new country leader on why autonomous IT isn’t just an enterprise play anymore

April 9, 2026 Robert Dutt 0
Tanium’s newly appointed Canada country manager explains how a unified national sales structure, a major Government of Canada win, and a shift toward autonomous IT are creating new opportunities for Canadian solution providers beyond the traditional enterprise space.

In The Channel

Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk

April 8, 2026 Robert Dutt Comments Off on Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk
A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.

In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

April 7, 2026 Robert Dutt Comments Off on Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs
As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.

Identity

Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business

April 6, 2026 Robert Dutt Comments Off on Okta’s Canadian bet: Data cell, 600 employees, and a plan to triple the business
Okta is running over 80 percent of Canadian revenue through partners and betting big on regulated verticals with a new Montreal-based data cell. Country manager Ryan Sydor talks about what that investment looks like and where it’s headed.

In Case You Missed It

ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services

April 6, 2026 Robert Dutt Comments Off on ICYMI: SonicWall names the seven deadly sins, Cisco pulls deal reg, and Lenovo bets on services
This week’s In Case You Missed It: SonicWall reframes SMB security around seven predictable, preventable failures. Cisco eliminates compute deal registration amid rising memory costs. Lenovo evolves its partner framework toward services as hardware headwinds build. And CDW Canada delivers sobering Canadian-specific data on the state of enterprise cybersecurity.

Channel Programs

Fortra: building a channel platform from 20-plus acquisitions

April 2, 2026 Robert Dutt Comments Off on Fortra: building a channel platform from 20-plus acquisitions
Faraz Siraj, vice president of global channels and alliances at Fortra, joins the podcast to talk about what it looks like to build a channel program around a cybersecurity platform assembled through more than 20