Irving Frydman

Irving Frydman is a marketing communications strategist, who specializes in translating strategy into action and results. Irving believes in the need to create a brand, drive demand, and engage customers. He shares insights on best practices in marketing with an eye on Marketing ROI. Reach Irving through your favourite social media channel or call (416) 605-6881.

Featured Post, MarketingBuzz

MarketingBuzz: 5 steps for building a content marketing strategy

by Irving Frydman • August 21, 2012

Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey

Featured Post, MarketingBuzz

MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

by Irving Frydman • July 3, 2012

Irving Frydman explains how to fill the potential gap between marketing objectives and field execution

Featured Post, MarketingBuzz

MarketingBuzz: Close deals faster with marketing and sales alignment

by Irving Frydman • June 12, 2012

Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”

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