Equalum is transitioning to a channel-first model, and sees the enhancements to the platform as major pluses for their partners.

Sunnyvale-based Equalum, which started as a data ingestion vendor, and has since broadened that into a unified real time data integration platform, has announced their Equalum Continuous Data Integration Platform (CDIP) Version 3.0. This version is the first to natively support all data integration use cases under one, unified platform with zero coding, including all required Azure and Google cloud Targets.

“Nir Livneh, the company’s founder found issues in data that teams of engineers and architects found far too hard,” said Caroline Maier, Marketing Director at Equalum. “He wanted to find a way to solve these, and he did that by driving scalability and flexibility through no-code. One of our first clients was GE, and we continued to gain steam, especially with Fortune 100 companies.”

“What Nir wanted to build was a platform to move to real-time decision making and eliminate excuses, said Guy Eilon, Equalum’s CEO. “Many organizations were not capable of working with real time data. Nir decided to build an enterprise grade platform rather than SMB, which would have been easier.”

As a result, Eilon said that Equalum is the only unified real time data integration platform on the market.

“We can cover all the requirements from A to Z, including real-time streaming and real-time processing – and unique real time CDC [Change Data Capture]. CDC listens to changes within customer environment and databases and moves it to the target destination.”

“Our competitors struggle syncing data once CDC begins,” Maier said. “We automatically sync, rather than do things manually or use pipelines. We have high availability and failover protection to protect against losing data, and also have an open source framework. Simplicity doesn’t mean you can’t scale, or that you can’t be powerful. It doesn’t have to be hard to be successful.”

Equalum is also fundamentally transforming their Go-to-Market mode, moving from a hybrid one to a channel-led business.

“I joined eight months ago with a mandate to grow the company, and to do that, we are going after the midmarket as well as top enterprises, and we are going full channel,” Eilon emphasized. “I took my previous company from 0% to 97% channel business. You need the channel to drive those midmarket opportunities. That’s the change in strategy.”

This includes a new offering for MSPs.

“They have lots of challenges in managing data integration for customers,” Eilon said. “This can cost a fortune to deliver. Our platform’s simplicity and ease of use makes us the ultimate solution for them. We believe that we have no real competitor for MSPs to give this service.”

Some of the partners the company has had for a while, while others were onboarded in the past four months.

“The pipeline today is about 80% channel driven,” Eilon said. “Some are specialists in data integration. SIs who specialize in this realize our value, and that we can take the heavy lifting. Others are resellers with limited technical capabilities, and we work with those as well, because they have relationships with customers. A third group is MSPs, and we are going really hard there, because we can bring them something that has not been available to them out there. We can show them how they can basically print money with Equalum.”

The changes in Version 3.0 include enhancements to Equalum’s Oracle Binary Log Parser (OBLP).

“This has been designed for those who see that Oracle has deprecated Logminer as companies move from Oracle 12c to Oracle 19c.,” Maier said. “Oracle wants people to move to GoldenGate for CDC, but it’s not as broad as us, is expensive and cumbersome, and there is no UI. Our OBLP can process 10,000 events per second from an Oracle database, and we have been working on it to get it to really be a hallmark of 3.0.”

“This is also relevant for the midmarket, because most midmarket customers will have Oracle in their environment,” Eilon said.

Also new to 3.0 is SQL Server transactional CDC replication capability.

“This is SQL CDC, so we are able to have the most minimal load possible on your systems, and offer high performance and better throughput,” Maier said. It reduces 95% of the impact on SQL Server, compared to Microsoft’s SQL Server CDC Solution, which tends to slow things down.”

Cloud support has also been substantially expanded.

“We have expanded support for GCP, as well as the suites underlying it like Google BigQuery, Google DataProc, Google Cloud Storage and Google Cloud Database,” Maier said. “We also expanded support for other major targets, Azure and AWS.”  Equalum also offers support for Oracle Databases on Google and SQL Server on Google.

Replication Groups, which are built directly into the overall Continous Data Integration Platform, and facilitate large data migrations, cross-platform data warehousing and management of objects, have also been enhanced.

“This tool is able to bulk replicate data from databases to source systems, with  thousands of tables in a few clicks,” Maier said. “Replication is normally much more cumbersome. The CDC from the synchronization offset now helps achieve “exactly once” data replication for data stored at rest. While this doesn’t apply to every business, like financial services, where it isn’t what they want, we guarantee data will be captured once and not more than once.”

Automatic Schema evolution, which simply and automatically allow all changes to be captured, even when changes occur with the source, is now supported automatically.

Eilon said partners should be excited by the changes in 3.0

“Since we are a unified platform, the more sources and targets we have in the platform give us better coverage,” he said. “Between Oracle and SQL from one side and the expansion of cloud support on the other side, this will make partners really excited.”

The broad expansion of data integration capabilities is also important.

“Many partners do not provide any data integration capabilities, because it was too complicated or didn’t have the resources,” Eilon said. “Now it can be an entry point for partners not playing there until now.”