Good morning. McAfee co-president Mike DeCesare on the stage, kicking off the morning’s keynotes here at Focus.

DeCesare says 469,000 unique malware samples every week, but the volume is misleading. “What we worry about is the one that gets into your organization and takes some of your critical IP.”

DeCesare detailing McAfee’s decision to put its CRM in the cloud. “My IT department was left with a much more complicated environment to live in after that decision,” he says.

Looking at the vulnerabilities over the last year, the vast majority have been known and addressable, but get missed because of cost cuts and lack of resources, DeCesare says.

“In this day and age, the bad guys are as well-funded as the good guys,” he says, meaning no company can offer absolute safety. “But it our relentless obsession to search for safe.”

Careful wording — DeCesare describes McAfee as the world’s largest pure securtiy-focused company, prior to it was purchased by Intel. The “pure” qualifier eliminates Symantec from the discussion due to its storage/backup business acquired with Veritas.

DeCesare describes the new software — DeepDefender — being announced here as part of DeepSafe, as “the tip of the iceberg” when it comes to McAfee/Intel, hardware/software integration.

“The security industry is still an incredibly fragmented business,” DeCesare says, going through the examples of consolidation in the database and ERP markets. “You just expect and demand that integration to come out of the box,” he says. And yet many CISOs have 20+ security vendors within their organization.

“It’s like putting a lot of walls up, and hoping that one of those walls stops the bad guy,” DeCesare says of multi-vendor security strategies.

And with that, DeCesare hands it over to fellow co-presdient Gebhart.

Gebhart, amidst mic challeneges, explaining the Security Connected strategy, and how it blends endpoint, network and cloud security with management.

Fourth quarter IPS releaes will feature new firewall technology, Gebhart says, bringing it in line with Gartner’s definition of the next-generation firewall.

“The bad guys use the cloud to proopogate unique bits of malware. We’re using GTI to beat them at their own game,” Gebhart says.

Now discussing the purchase of Nitro Security, adding SIEM to the ePO family.

“We’re proud and we’re appreciative of all of our SIA partners,” he says of his Security Innovation Alliance network of companies.

“We’re moving closer to the silicon,” Gebhart says of DeepSafe. “DeepSafe is a gamechanger. This technology is a revolutionary new way of approaching securtiy.”

Moving below the OS important because more and more attacks are trying to get underneath the operating system and into the embedded hardware. “If they can bypass the OS, they’re virutally invisible to traditional security software.” That’s the “driving force” between hardware-assisted security.

Intel has done this in the past with encryption and virtualization — McAfee sees it following the virtualization model of getting undnerath the OS.

Today, announcing DeepDefender — “the next generation of endpoint security” – detects “nearly all” current malware. “Malware can’t hide when it’s interacting with the system — the memory, the drive or the networking system. DeepDefender detects these interactions and prevents infections.”

The second DeepSafe product is ePO Deep Command – ePO and Intel AMT together on the chipset. “Brings together a view that has never existing before with a single operating console.”

“You enterprise is more secure, more recoverable, more cost-effective and greeener,” Gebhart says of Deep Command.

Gebhart wrapping up with the pitch for hardware-assesited security that it’s started to roll out with DeepSafe products today. 

And with that, Gebhart is off the keynote stage. Up next, Miles O’Brien interviews Sir Richard Branson. We’re going to wrap up our liveblog now, but we’ll be back at 1:00 pm Pacific with coverage of Alex Thurber’s closing keynote from McAfee Partner Summit.

Thanks for joining us for this morning’s keynote!