NASHVILLE — HP is putting a significant margin boost behind its “One HP” push to sell a better-together story for its PCs, printers, peripherals and services, promising partner who meet marks for all four categories a revenue boost of up to 40 percent on their HP sales.

Mary Beth Walker, vice president of partner experience and enablement, said the new Superpower Booster will debut on May 1. While other vendors have certainly offered partner compensation boosts for selling across the portfolio, Walker quipped that no other vendor has ever offered its partners superpowers.

The One HP idea of selling across the company’s broad portfolio was a dominant theme at this week’s Amplify Conference, and with Superpower, Walker put some wood behind that particular arrow. She explained that the program would reward partners who meet targets in the company’s four key categories: personal systems, print and imaging, services, and peripherals.

“Reach one target, and you get an accelerator. Make two of them, and get an additional booster on top of the accelerators,” Walker said. “You’ll make more and more as you make more and more of the pillars. Make all your targets, and you could earn up to 40 percent more than you are today.”

Walker said that partners who focus on fewer categories can still receive revenue boosts through the company’s regular growth plays program.

Kobi Elbaz, senior vice president and general manager of global revenue operations at HP, said the booster aims to help partners sell better solutions for customers across the portfolio.

Elbaz and Walker also provided updates on various other partner tools and resources under the Amplify umbrella, including the proliferation of AI in both content and partner tools.

Last year, the company debuted its AI Master Class for partner sales reps. Walker said that so far, 16,000 people have taken the course, a major investment in partner sales around AI. That investment is key, Walker said, because AI will fundamentally change how technology is sold.

“Our sales reps and your sales reps got out of bed and knew how to do their jobs for a lot of years, but with AI, it really took us all out of our comfort zone,” Walker said. “We’re helping your reps really get ready to be the experts our customers are relying on.”

This year, the company plans to expand the master class program with a higher-level version for partner executives. This version is designed to help partner brass speak the language of customer executives regarding AI decision-making.

The company has also added Amplify AI to its partner hub, a central repository for partners to access tools and resources related to understanding and selling AI solutions to customers. Walker mentioned that the company will continue to add more use cases and training to the portal throughout the coming year.

HP has also added a “persona-based” mobile app for partners. The app helps its channel walk through some of the most frequent use cases for AI PCs today, aiming to help partners “bring these solutions to life in front of your customers,” Walker said.

At the same time, Walker stated that HP is working to integrate AI into the various Amplify partner tools, providing more integration with the aim of freeing up partner resources for higher-value business conversations and customer appointments. In the coming months, the company will launch an AI-based partner assistant on the site, designed to make it easier for partners to find solutions and product information, and Walker mentioned that the company is also developing an AI-based pricing quoting tool to streamline partner quoting activities.

Jen Huffstetler, the company’s chief sustainability officer, provided an update on the Amplify Impact partner program focused on sustainability, which the company introduced as the industry’s first sustainability partner program in 2021.

She said the company has already surpassed its goal of having half of its partner base in the Impact program by the end of this year. The company is tracking a 75 percent boost in RFP win rates for partners in the program, as well as, on average, doubling partner sustainable sales year over year upon joining the program.

Huffstetler stated that while current training and tools will remain accessible through Impact, the company will concentrate on assisting Impact partners in creating improved RFPs regarding sustainability in the near future.