Zoom has reworked the next generation of the Zoom Partner Program to create significant new business opportunities.
Nick Tidd, Head of Global Channel GTM at Zoom
Zoom has recently reworked their post-sales services to deliver differentiated world-class post-sales services in order to create new business opportunities. The original Zoom program was much more limited than the original one.
“I joined Zoom back in August, at a time when we were quite limited in our offerings,” said Nick Tidd, Head of Global Channel GTM at Zoom. “At that time, we were focused primarily on meetings. Things have changed and now the program is now a lot more robust, and has created much more opportunity for partners to scale and grow. Our initial channel strategy was quite limited at that time. That’s not a surprise, because it’s normal for a maturing company to build out as it moves forward.”
The new program, the Zoom Partner Program, now has three components as it continues its evolution.
The Zoom Up Services Program is one of the three programs, which unlocks partner revenue opportunities, provides specialized enablement and hands on training and unlocks partner revenue opportunities. This model is Reseller or Referral-based and is part of the pre-existing model that existed before. Any Zoom Up Partner can continue to resell or refer Zoom-branded services.
The second component of the program is Partner Delivered Services, which unlocks partner revenue opportunities, provides specialized enablement and hands on training and unlocks partner revenue opportunities. This comprehensive program revolves around Zoom’s services and is specifically designed to empower partners to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform. It provides partners with the ability to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform.
The third component is the Certified Services program, in which partners are enabled to deliver their branded services to customers, endorsed by Zoom. This is available to all qualifying partner types contingent on the successful completion of the proper accreditations and training. Partners are also able to deliver differentiated and advanced post-sales services to customers in partnership with Zoom. This is available to Certified Partners who meet partner proficiency standards and capability, resource, scale and performance commitments.
“This is an important evolution of our services portfolio, and represents an important step from a largely direct model to a channel one, with managed services technical services and support,” Tidd stated. “These managed services are critical to serve customer needs across the Zoom platform.”
Tidd said that this much more complex program is specifically designed to empower partners to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform. These differentiated post-sales services are specifically designed to be world-class. In Partner Delivered Programs, partners are enabled to deliver differentiated and advanced post-sales services to customers in partnership with Zoom. This is available to Partners who meet partner proficiency standards and capability, resource, scale and performance commitments.
This first phase of the services program is now live globally with early adopters, and its scope will be expanded following a phased roll-out throughout FY26.
This program will empower Zoom’s partners to scale their Zoom Services practice by unlocking new revenue streams, creating differentiation in the market, and allowing partners to deliver exceptional solutions and support to their customers.
The next evolution of the Zoom Up Partner Program with the introduction of the Zoom Up Services Program is specifically designed to empower partners to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs across the Zoom platform. The first phase of the services program is now live globally with early adopters, and its scope will be expanded following a phased roll-out throughout FY26. With specialized enablement and hands on training, Zoom is enabling partners to unlock revenue growth opportunities, drive success at scale, and meet more customer demands.
This Program is critically important for delivering on Zoom’s mission of making it easy for partners to meet the needs of their customers by enabling the onboarding, deployment, and support of UCaas and CCaaS platform solutions on behalf of Zoom, to the highest standard possible.
“We’re delighted to be fully accredited to deliver Meetings, Phone and Contact Center services, on behalf of Zoom and our partners, becoming more partner-centric,” Tidd said.
“This new program marks a pivotal step in Zoom’s evolution of becoming a more partner-centric company,” Tidd added. “This underscores Zoom’s commitment to partners, and I look forward to our continued joint success. We’re delighted to be fully accredited to deliver Meetings, Phone and Contact Center services, on behalf of Zoom and our partners.”
This Program is critically important for delivering our mission of making it easy for partners to meet the needs of their customers by enabling the onboarding, deployment, and support of UCaas and CCaaS platform solutions on behalf of Zoom, to the highest standard possible. We’re delighted to be fully accredited to deliver Meetings, Phone and Contact Center services, on behalf of Zoom and our partners.”
“This new program marks a pivotal step in Zoom’s evolution of becoming a more partner-centric company,” Tidd noted. “This program will empower our partners to scale their Zoom Services practice by unlocking new revenue streams, creating differentiation in the market, and allowing partners to deliver exceptional solutions and support to their customers. This underscores Zoom’s commitment to partners, and I look forward to our continued joint success. We’re delighted to be fully accredited to deliver Meetings, Phone and Contact Center services, on behalf of Zoom and our partners.”
