While ThreatModeler has always had partners, new regulatory mandates and customer desires for more automation have led to the creation of a new partner program to support skilled partners whose design offerings and services complement ThreatModeler’s well.
Erika Trenkle, Head of Strategic Alliances at ThreatModeler
New Jersey-based ThreatModeler has launched their ThreatNet Partner Program. The new partner program is focused on increasing a channel ecosystem with partners who can provide services and design their own customized offerings which integrate well with ThreatModeler’s offerings. Their automated platform is drawing increased interest in an area where solutions have typically been manual, and increased regulatory mandates have created a need for solutions which can ensure compliance while being effective.
As their name indicates, ThreatModeler is all about threat modeling, and is particularly aimed at a DevSecOps audience.
“ThreatModeler started in 2010, and was then a more services oriented company,” said Erika Trenkle, Head of Strategic Alliances at ThreatModeler. “The approach to threat modelling was more complex and manual then. Version 1 of our automated threat modeling platform came out with a threat library for identifying threats around application architecture, and was more about educating people, but it reflected the fact that the manual approach is tedious and that the market was starting to mature. We are now on version 6.
Trenkle said that their primary competition is companies who continue a do-it-yourself strategy using a manual approach.
“That is the biggest competitor for us, but there are also organizations who use Microsoft tooling to do threat modelling as well,” she stated.
ThreatModeler works by leveraging their threat library with a thousand components.
“We can drag and drop and autopopulate threats they need to look into, so that we create an appropriate threat model for them,” Trenkle stated. “We also take it into other solutions like our CloudModeler.”
Partners have always been a part of ThreatModeler’s Go-to-Market model, including resellers, distis OEMs and ISVs, the latter group of whom are able to innovate, build and certify their own solutions that integrate with ThreatModeler’s API-based solutions.
“We are also now seeing interest from a couple of MSPs who have come to us,” Trenkle said. “Over the last year in particular, we have really noticed an increase in interest in us from potential partners.”
This increased interest by partners is not, however, the primary reason why the ThreatNet Partner Program was put together.
“The momentum for that was driven by compliance,” Trenkle said. “Threat modeling has become mandatory in the federal space and also around medical devices. These requirements have our business booming, and led us to create a fuller ecosystem, using the partner program.” The key regulatory mandates come from Executive Order 14028, NIST’s 8397 and the Quantum Security Preparedness Act.
The goal is to build out the ecosystem by building strong relationships with skilled and committed partners that are aligned with the company’s proactive, secure-by-design approach to security, and who will build services around the ThreatModeler platform.
The program offers partners access to a range of benefits, including competitive deal registration, sales support, training and certification and marketing support.
“Deal registration is something that remains very important to partners in our business,” Trenkle indicated. “It is done through our portal, as are learning paths, whose design is under way, and which will be released in the portal. The learning paths consist of interactive training for partner services and sales teams, and are on track to be released by the end of the quarter.” The portal also includes a content library of marketing collateral and sales tools to facilitate deal registrations.
“We also provide partners with a lab environment,” Trenkle added. “Not only do they go through training with a technical account manager, but they get the same experience their customers would have, as well as the experience to do their own program and design custom offerings around things like gaming. We have created the ability for them to customize.”
