With customers facing a set of unique challenges across the variety of verticals they serve, now is not the time for any kind of hard sales approach, says Dave Frederickson.
“Clients have zero patience for over-the-top selling int this particular environment,” he tells us.
Instead, Frederickson, executive vice president of sales for Long View Systems, says the solution provider is taking this opportunity to accelerate a change it’s been making towards a mocre customer experience focus in its sales efforts.
We discuss:
- Frederickson’s own personal experience in the early days of the pandemic;
- how Long View has reacted structurally, and the technology changes it had to make in the early days;
- what Long View is seeing from customers across a variety of verticals;
- the solution provider’s four-step approach to helping its customers react to the changes being forced upon them;
- how technology priorities and goals will change coming out of the pandemic;
- how the supply chain has been challenged on a number of fronts; and
- how Long View is making itself available and helpful to clients with challenges.
All that and much more in this edition of the ChannelBuzz.ca Podcast.
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