Asigra has a different set of marketing concerns than a decade ago, when customers didn’t know their name at all, but they are continuing to ramp up their efforts.
Thursday’s Microsoft Big Data event featured a panel of Canadian service providers and customers, who offered some interesting insights about the state of Big Data in Canada.
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.
D&H’s Canadian partners had been asking for this service, available in the U.S since 2012, to come north. It assembles marketing collateral and customizable templates from both D&H and participating vendors in one library, and is free to use.
Ewan Pidgeon, senior creative director at Agency Ingram Micro offers his advice on how solution providers can get the most out of their business’ brand.
Tech Data Canada introduces resellerConnect program, ramps up marketing and lead generation programs for solution providers.
At this week’s Dell Canada Partner Summit 2014 in Toronto, Dell execs reiterated their channel commitment, asked for partner help in better defining their needs, and asked them to do even more business to help Dell make its targets.
How one Ontario solution provider is using its attendance at last week’s VMworld to educate and engage key customers and prospects.
Executives from content marketing powerhouse McMurry/TMG discuss the state of content marketing and peer inside the strategies of key players.
PC vendor introduced Social Media 2.0 to help partner succeed with social media marketing
New global partner marketing vice president Sherri Liebo outlines her priorities ahead of Partner Velocity later this month
Kathy Schneider looking to educate and train partners, and build social media advocates
Service offers an easy first step into the social media sphere for solution providers
Partner marketing badge among the upcoming priorities for partner marketing veep Amanda Jobbins
As Cisco puts partners in the lead when it comes to small business, partner marketing savvy becomes more crucial
Big Blue also announces partner incentive around its $57 billion Smarter Cities initiative
Portal is the new marketing flagship under developing Partner Led strategy
Campaign looks to cash in on rival’s Sandy Bridge chipset challenges
Two marketing gurus on the role of social media in a more human approach to marketing
Here’s what we’re expecting to learn at the marketing event in Barcelona
