Pandemic response shows human impact of channel, Citrix Canada chief says

Ed Rodriguez, vice president and general manager of sales for Citrix Canada

The IT industry is used to having a big business impact, in terms of helping companies grow revenues, save costs, or reduce risks.

But it’s rare that technology writ large has a chance to have a real human impact, says Ed Rodriguez, vice president and general manager of sales for Canada at Citrix. And the reaction to the current pandemic is a great opportunity for the technology industry, and the channel in particular, to show just that human impact. And in this edition of the Podcast, Rodriguez says it’s showing that impact in a big way.

“I really feel like right now, that the channel is driving some really big impact both on the human side as well as on the business side,” Rodriguez says. “It’s a really rewarding time to be in the channel.”

Rodriguez discusses:

  • how Citrix itself responded to the onset of the pandemic;
  • how the nature of the projects the company’s partners undertake shifted rapidly from being driven by presenting a new lifestyle option, towards business continuity at scale;
  • how much of the current work-from-home culuture will stick around after COVID-19 is long gone, and how recent Citrix research supports that; and
  • how that current explosion of business continuity projects is rekindling old partner and customer relationships.

All that and much more in this edition of the Podcast.


Robert Dutt

Robert Dutt is the founder and head blogger at He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997. 

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