The coming of age of business inkjet

At the recent Graphics Canada event near Toronto, I caught up with Scott Marsic, senior product manager at Epson, to discuss what the company believes is the coming of age of inkjets in the business printing market.

We discuss:

  • the push on getting the word out and growing the business inkjet market;
  • Epson’s differentiators in the business print market, with a scaled-down enterprise industrial product rather than a scaled-up consumer product;
  • how end users are feeling about inkjets in the office;
  • why educating the channel, which has spent decades positioning laser against inkjet, is an important next step business inkjets;
  • how the company is approaching VARs, dealers, and managed service providers to move past laser biases;
  • Epson’s all-in channel strategy;
  • how the company supports managed print services with today’s business inkjet products; and
  • the evolution of the imaging and printing channel, and how Epson offers protection for solution providers.

All that and more in this video interview.

Robert Dutt

Robert Dutt is the founder and head blogger at ChannelBuzz.ca. He has been covering the Canadian solution provider channel community for a variety of publications and Web sites since 1997. 

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