Mailprotector readies super-simple Bracket encryption technology for market

Bracket provides high grade encryption that is easy to send, easy to receive, and is designed to overcome traditional barriers to encryption use by SMBs.

AUSTIN — Greenville S.C.-headquartered SaaS email security vendor Mailprotector is bringing a new encryption technology to market. Bracket is designed to be super-simple for both the sender and the receiver, and requires no apps, plug-ins or downloads. The company previewed it in June at DattoCon, and promoted it heavily at the CompTIA ChannelCon event here this week. It is now being tested by partners, with full availability coming soon.

“Bracket is really exciting technology, which overcomes the traditional limitations that have limited the use of encryption,” said Ted Roller, Mailprotector’s channel chief.

Mailprotector has made the internal development of an encryption system that SMBs will use and not turn off a top priority.

“That’s the path that Mailprotector is headed down in most avenues of the business – internal development,” Roller said.

“We put together a blueprint for what channel partners needed out of an encryption product,” Roller continued. “Some have been too expensive. Others were too hard for recipients to use, or had limitations in handling all of the different kinds of customers.”

The last encryption product that Mailprotector developed addressed these issues to offer better security at lower cost, but it revealed another issue of its own that needed to be overcome.

“Our past product had a download that needed to happen,” Roller said. “If the recipient was in an environment where they couldn’t do that, it was a problem.”

Mailprotector built Bracket as an entirely new platform. Built on a distributed, multi-layer AES256 encryption design with automatic key rotation, it provides high-grade security, while also being easy to use for everyone involved.

“It’s very simple to learn,” Roller said. “With Bracket, the name is the manual. Just putting brackets around the outside of the subject line encrypts the document. With this simplicity, the human error opportunity for failure is diminished significantly.”

For the recipient, the downloads are gone. Bracket requires just a single sign-on by the user.

“The machine you link is fingerprinted, and the link is then disabled on all other devices,” Roller said. If a device is lost, that becomes a de facto way of ensuring that no one will be able to read encrypted messages sent to the user. Bracket sign-in links expire 15 minutes after they are delivered. Moreover. each sign-in link only works once, so an unauthorized user won’t be able to access old encrypted emails in your inbox.

“You can easily send a 250 MB email with Bracket, something that is very difficult to do with encrypted email today,” Roller noted.

Bracket also is not limited to any specific operating system or mail client, and works on all devices.

Roller said partners have been ecstatic about Bracket.

“We showed it for the first time in June at DattoCon, when we ran our Bracket video there,” Roller said. “That’s the only real promotion that we had done. 150 partners signed up at DattoCon for priority access within 25 minutes of watching the video.”

Bracket is still in priority access — basically an open beta just for partners, and partners can still sign up at https://www.justbracket.email/

“They are putting it on their customers’ sites, and using it daily,” Roller said. “We are also finding that partners come up with a new way to use the Bracket system every day.”